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April 6, 2006 Charitable organization launches arts magazine TORONTO—A new arts magazine fell out of The Globe and Mail on Saturday, for 50,000 select Toronto-area subscribers. Magenta is standard-sized quarterly published by The Magenta Foundation, a new Canadian arts-publishing house based in here. "We want to be the new vehicle for visual communication in Canada for art enthusiasts of all types," says publisher MaryAnn Camilleri. She launched The Magenta Foundation after returning to Canada two years ago from New York City where she worked for 10 years in art publishing. A mission statement on its website declares, "By publishing books and staging exhibitions, Magenta will promote both established and emerging Canadian artists at the widest possible level. ‘Canada boasts some of the greatest photographers in the world,’ says Martha Hanna, director of the Canadian Museum of Contemporary Photography in Ottawa, ‘but their works are yet to be recognized by the public at large.’" The 36-page premier issue is filled with full-page photographs from Canadian, U.S. and British photographers. "Portfolio magazines have always been a favourite of mine," writes Camilleri in a note to readers. "The sad truth is that there are so few venues around to showcase some of the amazing talent that's out there." She says the next issue, due out in June, will have a national circulation of 100,000 through The Globe and Mail. The editor of Magenta is longtime friend Doug Wallace, who is also deputy editor at Wish and executive editor of Gardening Life, both produced by St. Joseph Media. The art director is Vanessa Wyse and photo director is Clare Vander Meersch—associate art director and director of photography, respectively, at the Globe's Report on Business magazine. Also out this month from The Magenta Foundation is Canadian photography book Carte Blanche, Photography.1, with a foreword by Douglas Coupland. |