Okay, we know that this doesn’t pertain to visual art at all, but we expect that Canada’s art-scene-makers will be wearing it all summer. The editors here at Magenta, being children of the 1970s and 80s, got a bit excited about the upcoming relaunch of the iconic North Star brand in Canada. North Star was originally founded by the Bata Shoe Corporation in 1940, but their biggest success came in the 1970s when their classic ‘jogging’ sneakers sold by the truckloads. Heading up the rebranding are designers Adrian Aitcheson and Pablo Mozo, who also worked together while developing Team Canada’s successful apparel collection for the 2010 Winter Olympic Games in Vancouver. The inspiration for the revitalized collection, which includes designs from the archives, like the zip-front sweat shirt and Jogger sneaker, as well as shorts, t-shirts, jackets and, of course, toques, is time spent at summer camp. “It’s an ode to our memories of campfires, summer hijinx, camp misfits, and the Canadian athletic spirit,” says Aitcheson.
Hey, no one said you can’t be sporty and arty at the same time.